JOURNAL
Notes from the floor
Field notes on the Chinese slow-rising squishy market — retail formats, sourcing realities, and the details wholesale buyers only learn by standing at a booth.
Latest
One long-form piece so far. More market notes are being written from the same source material.
China’s squishy trend moved off the screen
Mall pop-ups, designer-collective stores and 60-stall weekend markets: how the category left e-commerce behind in 2026, and what it means for buyers.
Read the article ↗
Wholesale inquiry
Sample sets, MOQ, territory licensing and compliance documentation for retailers and distributors.
Open the inquiry page ↗
The character worlds
Classic Snowman, Snow Angel and Doudou Baby — original slow-rising characters made to collect.
Browse collections ↗